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Yellow is having a major moment. Fashion retailer ASOS recently reported a 98% surge in searches for “butter yellow” in 2024, thanks in large part to the shade’s popular presence on the runways and red carpet. Celebrity style icons like Hailey Bieber, Emily Ratajkowski and Sabrina Carpenter have all been rocking yellow in their wardrobes lately, making it clear that this vibrant colour is here to stay. So, why not bring it into your makeup routine as well?

Whether you’re drawn to soft pastel washes or bold, graphic lines, yellow offers endless possibilities for every skin tone and comfort level. From subtle hints to striking statements, there’s a yellow shade and application technique for everyone. 

Read on to find out how celebrities wear yellow eyeshadow—and get inspired to try it yourself! Plus, discover the best products to help you recreate these looks at home.

Bold and Graphic

Ready to make a statement? These bold and graphic looks are perfect for anyone who loves to experiment and isn’t afraid to turn heads. From graphic shapes to bold lines, get inspired by the most creative uses of yellow eyeshadow on the red carpet.

Rhianne Barreto at the 2019 Variety Power of Young Hollywood Event
Rhianne Barreto at the 2019 Variety Power of Young Hollywood Event close-up
Storm Reid at the 2022 Essence Black Women in Hollywood Awards
Storm Reid at the 2022 Essence Black Women in Hollywood Awards close-up
Sarah Hyland at the 2018 Variety Women in Film Pre-Emmy Celebration
Sarah Hyland at the 2018 Variety Women in Film Pre-Emmy Celebration close-up
Skai Jackson at the 2019 InStyle Max Mara Women in Film Celebration
Skai Jackson at the 2019 InStyle Max Mara Women in Film Celebration close-up
Rachel McAdams at the 2011 London premiere of Morning Glory