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New beauty products September 2024
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31 of the Best New Beauty Products Launching in September: MERIT, Westman Atelier and More

From a priming moisturizer to a brightening concealer.

What’s new in beauty for the month of September? Consider this your update on all the latest skincare, makeup and haircare launches that you need to know about right now.

If you love MERIT makeup, then you’ll be happy to know that the brand is slowly moving into skincare, too. This month’s arrival is a lightweight moisturizer that doubles as a dewy makeup primer.

Meanwhile, Westman Atelier is infusing skincare benefits into makeup—including a new buildable concealer with the brightening benefits of a serum.

Read on for all the details on these launches and more.

New Skincare Products

MERIT Great Skin Priming Moisturizer

MERIT Great Skin Priming Moisturizer

MERIT Great Skin Priming Moisturizer is a lightweight cream that moisturizes, soothes, firms, and primes your skin for makeup. Besides hydrators like squalane, jojoba butter and hyaluronic acid, it contains the brand’s “Great Skin Complex”—a blend of peptides, antioxidants and barrier-supporting polysaccharides. It’s also silicone-free and fragrance-free.

The Nue Co. Barrier Clear Treatment

The Nue Co. Barrier Clear Treatment

The Nue Co. Barrier Clear Treatment is an acne treatment serum that is proven to reduce pustules by 82% in as little as one month. It’s powered by probiotics, suspended in a liquid formula that you apply twice daily. Besides reducing breakouts by balancing your microbiome, it also reduces sebum and improves skin barrier function.

Summer Fridays Jet Lag Skin Soothing Hydration Mist

Summer Fridays Jet Lag Skin Soothing Hydration Mist

Summer Fridays Jet Lag Skin Soothing Hydration Mist is an ultra-fine face mist that hydrates, soothes and supports your skin’s moisture barrier. It’s packed with skin-friendly ingredients like squalane, aloe, ceramides and amino acids, and leaves a dewy finish.