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New beauty products August 2024
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Discover this month’s best new beauty products from The Ordinary and more.

29 of the Best New Beauty Products Launching in August: The Ordinary, Drunk Elephant and More

From a salicylic acid body serum to a sensitive skin-friendly vitamin C.

What’s new in beauty for the month of August? Consider this your update on all the latest skincare, makeup and haircare launches that you need to know about right now.

The biggest news? The Ordinary has just branched into body care, with a starting lineup of three products to treat and hydrate the skin below the neck. One of them is a salicylic acid-based body serum that I’ve long hoped a brand would create!

Meanwhile, Drunk Elephant has come out with a vitamin C serum for all skin types—even sensitive skin. Unlike the brand’s original vitamin C with L-ascorbic acid, it contains gentler, more stable vitamin C derivatives. Plus, it promises to both boost radiance and reduce blemishes.

Read on for all the details on these launches and more.

New Skincare Products

Drunk Elephant C-Luma Hydrabright Serum

Drunk Elephant C-Luma Hydrabright Serum

Drunk Elephant C-Luma Hydrabright Serum is a gentle 10% vitamin C serum for brightening, clarifying and hydrating your skin. The main ingredient is 9% sodium ascorbyl phosphate, a stable and well-tolerated form of vitamin C which has anti-aging and anti-acne benefits. It also contains 1% ascorbyl glucoside, plus an antioxidant-rich brightening complex.

Tower 28 SOS Daily Balancing Gel Cleanser

Tower 28 SOS Daily Balancing Gel Cleanser

Tower 28 SOS Daily Balancing Gel Cleanser is a gentle gel cleanser for all skin types, especially sensitive skin. The “intentionally basic” formula removes dirt, oil, makeup and SPF without stinging eyes or leaving skin tight. It’s low-foaming, fragrance-free, and infused with soothing aloe and oat extract.

SkinCeuticals P-TIOX Wrinkle-Modulating Peptide Serum

SkinCeuticals P-TIOX Wrinkle-Modulating Peptide Serum

SkinCeuticals P-TIOX Wrinkle-Modulating Peptide Serum is an anti-aging serum that targets expression lines while giving you a “glass skin” glow. The key ingredient is argireline, a peptide that has been compared to Botox for its wrinkle-relaxing effect. There’s also 5% PHA, 5% niacinamide and 1% laminaria extract (a type of seaweed).

Dr Loretta Barrier Repair Gel Cream