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New beauty products April 2024
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Discover this month’s best new beauty products from The Ordinary and more.

32 of the Best New Beauty Products Launching in April: The Ordinary, Wyn Beauty and More

From an anti-aging retinaldehyde treatment to a lightweight skin tint.

What’s new in beauty for the month of April? Consider this your update on all the latest skincare, makeup and haircare launches that you need to know about right now.

Without a doubt, the most exciting new arrival is The Ordinary’s retinaldehyde treatment—their strongest retinoid product to date. With 0.2% of the star ingredient, it firms, smooths, brightens and fades pigmentation, and it’s more effective than retinol.

In other news, tennis pro Serena Williams has just launched Wyn Beauty, a line of long-wearing, easy-to-use and inclusive makeup. The buildable skin tint is one of the “hero” products and comes in an impressive 36 shades.

Read on for all the details on these launches and more. 

New Skincare Products

The Ordinary Retinal 0.2% Emulsion

The Ordinary Retinal 0.2 Emulsion

The Ordinary Retinal 0.2% Emulsion is the brand’s strongest retinoid treatment yet, intended for experienced retinoid users. It targets fine lines and wrinkles, dark spots, dullness and uneven tone with 0.2% retinaldehyde (the direct precursor to active vitamin A, at one of the highest concentrations on the market). That’s why it has a bright yellow hue, along with a fluid lotion-like texture. It’s so potent, you’re only meant to use it once or twice per week.

Summer Fridays Jet Lag Overnight Eye Serum

Summer Fridays Jet Lag Overnight Eye Serum

Summer Fridays Jet Lag Overnight Eye Serum is a nighttime eye serum inspired by the brand’s bestselling face mask. It firms and minimizes fine lines with a gentle blend of retinol and retinyl linoleate, while glycerin and ceramides hydrate and support the skin barrier. In an independent clinical study, over 97% of participants showed a significant improvement in fine lines, wrinkles and firmness after just two weeks of use.

Caudalie Vinoperfect Instant Brightening Micropeel

Caudalie Vinoperfect Instant Brightening Micropeel

Caudalie Vinoperfect Instant Brightening Micropeel is a foaming cleanser to exfoliate and brighten dark spots. It does so with AHAs, including mandelic acid—all you do is massage it over your skin for 30 seconds before rinsing off. The formula is 97% natural and gentle enough to use daily after makeup removal.